Valentina Rossi
Winemaker · Took over the family estate
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- Winemaker & Owner · Podere Rossi
- Based in
- Siena, Italy
- Experience
- 18 years in entrepreneurship
- Speaks
- Italian, English, German
In her words
Inherited a vineyard that the neighbours assumed my brother would run. Good on family businesses, succession, and being underestimated by an entire industry for a decade.
What she can help with
Being Taken Seriously by Clients
When customers ask to speak to the man who is actually your apprentice.
Starting a Business
Going from an idea to a registered, trading business without a safety net.
Unconscious Bias
Recognising and responding when bias shapes feedback or opportunities.
Pricing Your Work
Charging what the work is worth, and holding the number when it is questioned.
Others who cover similar ground
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Took over a workshop that had been in a family for sixty years, none of them women. Good on Meisterprüfung, taking over an existing business, and clients who address every question to your male apprentice.
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Two per cent of producers are women and every session starts with someone assuming I am the singer. Good on technical credibility, freelance rates, and building a room people want to work in.
Camila Rojas
Restaurant owner · Head sommelier
Opened during a currency collapse, which teaches you things a business plan cannot. Good on hospitality margins, suppliers who quote you differently, and customers who ask for the sommelier while you pour.